SuperMoney (Ofer Abarbanel online library)

SuperMoney is an online financial comparison platform that helps consumers evaluate financial services.[1] It is headquartered in Santa Ana, California.


SuperMoney was founded in 2013 by Miron Lulic and initially launched as a personal finance blog. The website’s focus was transitioned to a Yelp-like model, to help users compare and review financial services.[1]

In April 2017, SuperMoney launched its personal loan offer engine / marketplace which helped consumers submit a loan application and get back pre-approved loam offers from integrated lending partners.[2]

In August 2017, SuperMoney launched an auto loan offer engine / marketplace that enabled consumers to have a similar experience for auto purchase and refinance loans.[3][4][5][6][7]

In November 2018, SuperMoney launched a student loan refinancing offer engine / marketplace to help consumers get competing transparent offers from lenders who want to refinance their student loan debt.[8][9][10]


Products and Services

SuperMoney Comparison Site

SuperMoney is not a direct supplier of financial services; it is instead a comparison platform. The company’s goal is to provide a transparent data source for financial product information that helps consumers make informed financial decisions.[11][12] Its comparison tools provide information on credit card selection, college loans, banking, mortgage loans, personal loans, auto loans, business loans, stock trading, insurance policies, and other financial services.[1][13]

SuperMoney leverages its data to publish financial service industry studies that have been cited by media outlets such as CNBC[14][15][16], Business Insider[17][18][19][20][21], Forbes[22] [23], Fox News[24] and Reader’s Digest.[25]

SuperMoney Loan Offer Engine

SuperMoney launched its loan offer engine in 2017 and in 2018 announced it had processed over one billion dollars worth of financing requests.[26][27][28] Less than a year later the firm announced it had doubled that volume to $2 billion dollars worth.[29] [30] The SuperMoney loan offer engine allows a consumer to fill out a financing request which is forwarded to matching lending partners, who return pre-approved offers in real time.[31][32]

SuperMoney Point of Sale Lending Platform

SuperMoney launched its “No Fee Financing Platform” point of sale financing solution for small businesses in May 2018. The platform makes point of sale financing, in the form of point of sale loans[33], available to merchants and service providers across all industries including home improvement, health, and specialty retail.[34] The platform is offered to merchants at no cost.[35] SuperMoney generates revenue through its lending partners instead of charging merchants a discount rate fee to use the service.[36][37]



  1. ^ Jump up to:ab c Taylor, Allen (2018-02-22). “SuperMoney wants to be a financial market”. Lending Times. Retrieved 2018-04-16.
  2. ^Penn, David (2017-05-30). “SuperMoney Brings a Kayak-Like UX to the Online Borrowing Process”. Finovate. Retrieved 2018-04-16.
  3. ^Moreno, Denisse (2017-08-19). “New Online Platform Aims To Help Car Loan Borrowers Negotiate Better”. International Business Times. Retrieved 2018-04-16.
  4. ^Zulovich, Nick (2017-08-23). “UPDATED: 70 finance companies already listed with SuperMoney’s new platform”. SubPrime. Retrieved 2018-04-16.
  5. ^Hoffman, William (2017-08-22). “Fintech Startup Pursues Captive Partners for Loan Engine”. Auto Finance News. Retrieved 2018-04-16.
  6. ^Hoffman, William (2017-08-16). “SuperMoney’s Direct Auto Aggregator Spotlights Full Cost of Interest Rates”. Auto Finance News. Retrieved 2018-04-16.
  7. ^Penn, David (2017-08-21). “SuperMoney Launches Auto Loan Offer Engine”. Finovate. Retrieved 2018-04-16.
  8. ^Muhn, Julie (2018-11-16). “SuperMoney Launches Student Loan Refinancing Marketplace”. Finovate. Retrieved 2018-11-16.
  9. ^Lulic, Miron (2018-11-14). “SuperMoney Launches Student Loan Refinance Marketplace”. SuperMoney. Retrieved 2018-11-16.
  10. ^Wolinsky, Jacob (2019-08-14). “The Future Of Lender Credit Models With SuperMoney”. SuperMoney. Retrieved 2019-08-14.
  11. ^Wolinsky, Jacob (2018-06-03). “A Look At The Private Lending Markets”. Value Walk. Retrieved 2018-06-03.
  12. ^“The Top Three Common Money Mistakes to Avoid in Your 30’s”. Cheddar. 2019-11-06. Retrieved 2019-11-06.
  13. ^Latham, Andrew (2017-08-21). “When Is It a Good Idea for a Contractor to Consider a Business Loan?”. Retrofit Magazine. Retrieved 2018-04-30.
  14. ^Blumberg, Jonathan (2018-05-01). “The US states with the highest and lowest average credit card balances”. CNBC. Retrieved 2018-05-01.
  15. ^Martin, Emmie (2019-06-28). “83% of non-homeowners say student loans are the reason they can’t afford to buy”. CNBC. Retrieved 2019-06-28.
  16. ^Dickler, Jessica (2019-09-14). “Here’s how long it takes to improve your credit score”. CNBC. Retrieved 2019-09-14.
  17. ^Hoffower, Hillary (2019-09-12). “Nearly half of millennials said the biggest mistake they made with student loans is thinking their starting salaries would cover their monthly payments, a new study shows”. Business Insider. Retrieved 2019-09-12.
  18. ^Hoffower, Hillary (2019-09-12). “Income for young adults has grown by just $29 since 1974 — nowhere close to keeping up with skyrocketing housing costs and the crushing size of student-loan debt”. Business Insider. Retrieved 2019-09-12.
  19. ^Hoffower, Hillary (2019-11-18). “8 life events millennials are putting off longer than their parents because they can’t afford it”. Business Insider. Retrieved 2019-11-18.
  20. ^Hoffower, Hillary (2019-12-18). “American millennials may be behind financially, but one chart indicates that Gex X could be in for an even more brutal awakening when it comes to their wealth”. Business Insider. Retrieved 2019-12-18.
  21. ^Hoffower, Hillary (2020-02-25). “The typical US worker can no longer afford a family on a year’s salary, showing the dire state of America’s middle class”. Business Insider. Retrieved 2020-02-25.
  22. ^Wasik, John (2017-12-15). “The Best Way To Avoid Getting Buried By Debt”. Forbes. Retrieved 2018-04-16.
  23. ^Paris, Ellen (2018-06-03). “Important Mortgage Tips For First-Time Buyers”. Forbes. Retrieved 2018-06-03.
  24. ^Wallace, Danielle (2020-02-05). “What is millennial socialism?”. Fox News. Retrieved 2020-02-05.
  25. ^Donvito, Tina (2019-10-29). “20 Things You’re Probably Blaming on Millennials—But Shouldn’t”. Reader’s Digest. Retrieved 2019-10-29.
  26. ^Hurst, Samantha (2018-10-18). “SuperMoney Milestone: Surpasses $1 Billion in Financing Requests”. Crowdfund Insider. Retrieved 2018-10-18.
  27. ^Hurst, Samantha (2018-03-23). “SuperMoney Milestone: Fintech Startup Exceeds $500 Million in Loan Applications Processed”. Crowdfund Insider. Retrieved 2018-04-16.
  28. ^Newswire (2018-03-21). “SuperMoney Exceeds Half a Billion Dollars in Loan Applications Processed Since Launch”. Markets Insider. Retrieved 2018-04-16.
  29. ^PYMNTS (2019-08-12). “FinServ Matchmaker SuperMoney Tops $2B In Loan Requests”. PYMNTS. Retrieved 2019-08-12.
  30. ^Hurst, Samantha (2019-08-12). “SuperMoney Milestone: Fintech Startup Surpasses $2 Billion in Loan Requests”. PYMNTS. Retrieved 2019-08-12.
  31. ^Lulic (2018-04-20). “How Is Fintech Emerging To Provide More Transparency For Consumers?”. Value Walk. Retrieved 2018-04-20.
  32. ^Munk (2020-05-01). “Mistakes to Avoid When Refinancing Student Loans”. Wall Street Journal. Retrieved 2020-09-24.
  33. ^Davis, Julie (2018-06-29). “Faster Payment with Point of Sale Loans”. Fuel. Retrieved 2018-06-29.
  34. ^Hurst, Samantha (2018-05-08). “SuperMoney Debuts Point of Sale Financing Platform For Small Business Growth”. Crowdfund Insider. Retrieved 2018-05-08.
  35. ^Harrison, Kate (2018-09-18). “Should Your Business Offer Point-Of-Sale Financing?”. Forbes. Retrieved 2018-09-18.
  36. ^Hernandez, Pedro (2018-06-23). “SuperMoney Launches Point-of-Sale Financing Service for SMBs”. Small Business Computing. Retrieved 2018-06-25.
  37. ^“SUPERMONEY LAUNCHES UNPRECEDENTED POINT OF SALE FINANCING PLATFORM”. Concrete Homes Magazine. 2018-06-26. Retrieved 2018-07-29.

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Ofer Abarbanel online library

Ofer Abarbanel online library

Ofer Abarbanel online library

Ofer Abarbanel online library