Lawyers on Demand (Ofer Abarbanel online library)

Lawyers On Demand (LOD) is a global legal resourcing business created by law firm Berwin Leighton Paisner LLP (BLP) and a merger with AdventBalance in Asia Pacific. It uses a non-traditional freelance model to provide services to organisations requiring legal support.

LOD lawyers work on a project basis, as part of in-house legal teams or in private practice firms. One of the features making LOD different from providers of short-term or interim legal resources is that it is owned and controlled by BLP, an established law firm. It has been used as an example of the legal profession addressing a period of disruptive change by incubating a new business model.

Development

BLP LOD was created in 2007 by Simon Harper, a partner at BLP, and Jonathan Brenner, then the firm’s Head of Recruitment

Early clients for the LOD service include Gucci, UBS and Vodafone.[1] Another reported client, Cisco Systems,[2] is a strong supporter of innovation in legal services and an investor in another ‘new generation’ legal service, Legal OnRamp.

In June 2012 BLP spun-out the LOD business as a separate BLP group company, still retaining strong links with the firm.[3]

Endorsements

BLP LOD resulted in BLP winning the Client Service category at the Financial Times’ Innovative Lawyers Awards 2008.[4]

In 2009, BLP LOD won an award[5] for HR innovation from The Lawyer and was a finalist for awards for innovation from Law Society of England and Wales[6] and Legal Business.

In October 2011 BLP LOD won the global InnovAction Award for innovation in the legal sector.

Professor Richard Susskind has commented that “Lawyers on Demand comes at a fascinating time in the current legal marketplace because it’s a marketplace in a huge state of flux”.[7]

LOD has sparked debate from a number of prominent legal commentators around the merits of combining new model of legal service with a traditional one: “At this point in the evolution of the legal marketplace, when corporate clients are simultaneously pressured to reduce cost but also to maintain a sense of quality control, effectively offering clients two firms – one traditional, one innovative – could prove to be a remarkably powerful competitive advantage.”[8]

References

  1. ^“About Us | The Hildebrandt Institute Blog” (PDF). Hildebrandt.com. Retrieved 2013-03-10.[permanent dead link]
  2. ^“Cisco to use BLP’s Lawyers on Demand | News | The Lawyer”. thelawyer.com. Retrieved 2015-03-07.
  3. ^“BLP votes to retain 80% stake in Lawyers on Demand spinoff”. Legalweek. 2012-05-24. Retrieved 2013-03-10.
  4. ^“FT.com / Special Reports / Innovative Lawyers”. Rankings.ft.com. Retrieved 2013-03-10.
  5. ^[1] Archived August 13, 2009, at the Wayback Machine
  6. ^[2] Archived October 26, 2009, at the Wayback Machine
  7. ^“Berwin Leighton Paisner”. Blplaw.com. Retrieved 2013-03-10.
  8. ^“Law firms on demand – Law21”. Law21.ca. Retrieved 2013-03-10.

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Ofer Abarbanel online library

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Ofer Abarbanel online library